BeulalandBlog : Chinese airline's new haute couture uniforms

Chinese airline's new haute couture uniforms should be on a catwalk not an aisle — (Picture: Hainan Airlines)

When you’re travelling, you want to be comfortable.

You need to be able to contort your legs into all kinds of yogic poses

to avoid cramp. You need to be able to stay in the same clothes

for hours and hours.

Often that means that you’re flying in a properly wretched outfit – the

baseness of which is only exacerbated by the flight crew’s immaculate

uniforms.

But there’s one airline that has blown all other companies out of the

sartorial water.

Hainan Airlines has collaborated with designer Laurence Xu to come up

with

a uniform that belongs on an haute couture catwalk, not the aeroplane

aisle.

In fact, he did actually debut the new collection at Paris

Couture Week earlier this year.

Inspired by ‘Cheongsam’, a traditional Chinese dress, the uniform is a blend of modern Western trends and traditional Eastern designs, including cloud drawings and Chinese mythical birds.

While the stewardesses have amazingly patterned dresses, and light grey caped coats, blazers and caps, the stewards have slightly more traditional options, with amazing double-breasted overcoats and two piece suits.

‘The cooperation between Hainan Airlines and Lawrence Xu is industry leading,’ says Xu Fei, brand director of Hainan Airlines.

‘We are not only creating a new uniform but also showing the internationalised image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy.’