Success story : Pair started meat delivery service with one cow, now rakes in £2.8 million yearly

Entrepreneurs James Mansfield (left) and James Flower (right) met on the first day of agricultural college and set up their business, Field&Flower, after they left


The pair met at agricultural college back in 2006 and decided to set up a business related to their passion for farming. The business was appropriately named Field&Flower in a nod to their own surnames.

Flower, a fifth-generation farmer, purchased a premium Hereford grass-fed cow from his parents' farm, and together with Mansfield started delivering the meat it yielded to friends straight from Flower's mother's kitchen in 2010. They used a one-page website to process orders.

Before long, actually within a year, it had become such a success - already turning over £30,000 - that the two friends knew they were onto a winner. They now rake in 93 times that sum each year with their online delivery business.

Field&Flower is an online meat delivery service, which delivered meat to people's homes.

Mansfield said: 'Lots of people said at the beginning that delivering meat to the home is a concept that wouldn’t catch on, but you have to have self-belief.

'We’re very lucky to have the team we have, and a very loyal set of customers and family that have stood by us from day one.'